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A favicon (short for "favorite icon") is a small icon associated with a website that is displayed in the browser's address bar, tabs, and bookmarks menu. It helps users visually identify your site among many open tabs.
Reinforces your logo and branding even when users aren't looking directly at your page content.
Makes it easy for users to find your tab when they have multiple pages open.
Modern favicons (like the Touch Icon) allow your site to look like a native app when saved to a home screen.